What could your missed calls be worth?
A one-minute worksheet for any home-service shop. Count the calls nobody answered last week, pick your average job value, and see the arithmetic. It is illustrative: every assumption is printed on the page so you can change it, share it or argue with it.
Fill it in with a pen
Your phone's call log or your voicemail box shows the real count. Use your own missed calls for one ordinary week, not a guess.
A booked job is not a completed or paid job, and not every missed call would have become one. If line B is small, the answer is small; that is the honest result.
What could a few recovered calls be worth to you?
Put your own numbers in. The first table shows work that could be booked in a month if the receptionist answered calls that would otherwise go to voicemail. It is arithmetic, not something we have measured and not a customer result.
| Missed calls a week, and average job value | $250 | $500 | $1,000 |
|---|---|---|---|
| 5 missed calls a week | $1,350 | $2,700 | $5,400 |
| 10 missed calls a week | $2,700 | $5,400 | $10,800 |
| 20 missed calls a week | $5,400 | $10,800 | $21,650 |
How many booked jobs does it take to cover a paid plan?
| Average job value | Starter | Growth | Scale |
|---|---|---|---|
| $250 | 2 booked jobs | 2 booked jobs | 4 booked jobs |
| $500 | 1 booked job | 1 booked job | 2 booked jobs |
| $1,000 | 1 booked job | 1 booked job | 1 booked job |
- Assumptions: 25% of those calls turn into a booked job, and a month is 4.33 weeks.
- The formulas: missed calls a week × 4.33 × 25% × your average job value, rounded to the nearest 50. The second table is the plan price divided by the job value, rounded up. It compares revenue with the plan price, not profit.
- What it leaves out: repeat work, jobs you would have won by calling back, extra calls billed beyond a plan, and any call that is not worth booking. Count your own missed calls for a week and use your real job value.
Illustrative only, not a customer result. Your booking rate and job values will differ, and a booked job is not a completed or paid job. Email us your numbers and we will tell you honestly whether a plan makes sense for you.
Send this page to a friend in the trades
The address is callkettle.com/calculator. It has no sign-up, no form and no tracking script. Print it with your browser's Print command or save it as a PDF.
Call the demo line
Call (571) 556-3587 and play the customer at a sample heating and air company. It tells you it is an AI, then books or takes the message. Or read the public plans.